Why West South?
We’re here to help.
West South is a group of experienced life science marketing professionals dedicated to helping your organization achieve its business objectives. Whether it’s a business plan, a new product launch, or demand generation, our growth strategies are designed to help you reach your goals.
We work with organizations of any size, from startups to Fortune 100 companies. As your partner, we are with you every step of the way with our flexible, modular approach that allows you to customize your project.
Services.
Strategic marketing
Our team has created business and marketing plans for everything from product and service offerings to launching new industry categories. These global and regional methodologies include positioning, segmentation, and regionalization designed to penetrate new and existing markets quickly and effectively.
Fractional marketing teams
We deploy a team of professionals based on your organizational needs to accelerate and optimize your project or plan. These multidisciplinary teams work seamlessly with your existing team to plan and implement solutions.
Specialties include, but are not limited to:
- Digital and omnichannel marketing
- Fractional marketing
- Flexible solutions
- Project acceleration
- Change management
- SKU product lifecycle management and migration
- Corporate / marketing / AI governance
- e-commerce
- Sales team effectiveness
Sectors
we serve.
Life science & biotechnology
Biological research, biochemistry, microbiology, neuroscience, and genetics.
Healthcare & diagnostics
Drug discovery, medical devices, pharmaceuticals, disease research, and devices and products.
Laboratory instruments, supplies & technology
Laboratory products and equipment, applications, and e-commerce.
Chemistry & applied sciences
Basic and applied chemistry, biochemistry, and chemical taxonomy, and their usage in chemical laboratory and commercial applications.
Our
customers.
