Digital Content Manager—Life Sciences e-Commerce
We’re looking for a scientist/marketer to help with digital content management for an enterprise-level life sciences e-commerce client. You’ll need to have a solid science background as well as strong writing and editing skills. Digital marketing experience and/or knowledge of digital content best practices is a plus.
Curiosity, Creativity & Life Sciences Copy Writing
David Klowden, creative copywriter, had to sell an electrophoresis gel. It wasn’t exactly the sexiest of products. A small item, made of plastic, used by bench scientists in labs worldwide as part of a process to separate DNA, RNA, and proteins.
Not a sequencer. Or a triple-quad mass spectrometer. Or a confocal microscope.
This was an everyday piece of lab equipment—but a boring, “just the facts,” approach to the campaign was out of the question.
By applying a human-focused method based on asking relentless cycles of questions, David came up with a solution.
I had the pleasure of working with David for a short time on the creative copy writing team at life sciences products and services provider Thermo Fisher Scientific. We also collaborated on the company’s loyalty program, Aspire, while I was a member of the web content team.
I recently sat down to talk with him about the gels campaign and his approach to copy writing for the life sciences.
We also discussed the many ways people can get into creative work in the life sciences, the role of human emotions in crafting copy, working on a creative team, and much more.
26 Years of Digital Marketing
Sometime in February, 1993. Ethan van Thillo, founder of the budding San Diego Latino Film Festival, looks up from his desk, brow furrowed, as he considers a quote from the marketing agency he’d contacted earlier in the week.
Illumina GET Conference
This video, produced for clients Cook + Schmid and Illumina, was created to commemorate the Personal Genome Project’s GET (Genomes, Environments, Traits) Conference, a summit meeting of DNA sequencing pioneers that took place in Boston in 2010.
Housing Matters
Supportive housing is a community-based service model that provides housing, integrated with mental health services, primary health care, alcohol and drug services, case management, and social services, to help homeless people living with mental illness gain stability and live more productive lives. We produced this video for client Cook + Schmid and the County of San Diego.
Remembering to Remember
Remembering to Remember. By Grant Goad Dr. William Scoville didn’t know he’d make medical history on August 25th, 1953. Dr. Scoville, a neurosurgeon at Hartford Hospital in Connecticut, had been experimenting with new surgical techniques for the treatment of psychiatric disorders such as schizophrenia and depression. This was the first time he would use a […]
Mis Rolas TV
I was digging through the archives this week and found another of my favorite productions: MisRolas TV.
SuperStuff TV Pilot
SuperStuff TV is one of my favorite past projects. Launched in 2007, the music-focused show featured artist interviews, coverage of music events, and album reviews.
